Smith and Wesson posted a new commercial on their website for their M&P line. They are maintaining a fairly conservative voice in the commercial focusing on rights, but interestingly they address both traditionally "liberal" rights such as the right to free assembly, and traditionally "conservative" rights such as the right to bear arms. Take a look and see what you think.
http://www.smith-wesson.com/wcsstore/SmWesson/upload/popups/mp/commercial.html
more at http://www.grapplingwithguns.com